Headquarters is a social media hub to mobilize pro-justice, pro-fairness, pro-democracy young people against far-right extremism.
Changing the Face of Progressive Media
Powered by People For the American Way, Headquarters is a fast-growing pro-democracy media ecosystem reaching millions of people every day, especially younger audiences who consume news primarily through social media platforms. We are translating decades of policy expertise and movement experience into digital content that informs, persuades, and mobilizes in real-time.
Needed now more than ever
Over the last decade, the Far Right has built a media machine. They’ve invested in social media influencers, digital outlets, meme factories, and algorithm savvy content designed to shape how millions of people understand the world around them. They understood that if you dominate the feed, you shape the narrative. And if you shape the narrative long enough, you shape action. That strategy has helped normalize election denialism. It’s fueled attacks on vulnerable communities. It’s mainstreamed conspiracy theories and grievance culture in ways that once felt unthinkable. The right has treated digital media as a long-term power building project. We are doing the same, grounded in progressive values, constitutional rights, and equality under the law.
Doing the Work to Drive the Future
The digital arena is shaping the next generation’s understanding of democracy in real time. If we want facts to outrun misinformation and democratic values to outpace right-wing extremism, we have to invest accordingly. This is how we build lasting influence and long-term power. Through Headquarters, we’re expanding our reach across platforms where misinformation thrives, strengthening rapid response to extremist narratives, and investing in the talent and research required to compete at scale. We’re turning passive scrolling into informed engagement and informed engagement into civic participation.
Check out Headquarters for yourself
Find Headquarters online and on social media to get the latest on what’s happening. Use the links below to find Headquarters on your favorite social media platform.
HeadquartersNewsroom on Instagram
HeadquartersNewsroom on Threads