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Next Up Victory Fund

Building the progressive bench

Maximizing Our Impact in the Crucial Years Ahead

2025 will be a critically important year for People for the American Way, the progressive movement, and the American political landscape. While leaders across progressive and Democratic circles grapple with the 2024 results and our collective path forward, People For believes in two important lessons for our movement:

  1. Invest in young progressive candidates who look like America. Despite major headwinds, dozens such candidates won races across the country, many with People For’s endorsement and support. They flipped party control, tipped narrow majorities, beat back extremist opponents, and made history. They proved the power of leaning into our values, uplifting our diversity, and embracing a future-focused vision for America.
  2. Invest at the state and local level. We can’t win and maintain national leadership or beat back the Trump agenda without building a pipeline up and down the ballot. People For has spent decades electing progressive organizers to city councils; city councilors to state legislatures; and state legislators to governors' mansions. That’s how we’ll win back the future.

How Next Up will help young progressives

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Targeted financial support to state and local candidates

For candidates in tough state and local races across the country, every dollar matters. We’ll support candidates with direct contributions or independent investments to impact change on the ground. We’ll also mobilize our national network of grassroots, small-dollar donors to build the capacity they need to win.
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Technical support and national networking for endorsees

We’ll activate our network of experts, organizers, celebrities, media contacts, and veteran campaign staff in support of our endorsees’ efforts, providing the community every candidate needs to win.

Support the Next Up Victory Fund!

Next Up Victory Fund